In this post I will be reviewing 3 car event websites. I've loaded them all up in Google Chrome and recorded myself navigating through a home page, or in some cases more.
The 'Good'
GoodWoods website was up to scratch. I think its busy, but controls content well, especially when the event at hand was the Revival; an event of pre 50's car culture. The layout reminds me of newspapers. 3 column structure with a lot of information compressed into it. The serif font gives a clean yet vintage style, perfect for the show and well suited to the target audience. It helps that this retro type is fashionable at the moment - something I'll be paying attention to with my font selection.
Overall the site has great layouts, and definitely doesn't lack functionality when it comes to being for an event. I think because the GoodWood website has so many pages it can be daunting for users, but without all the links in the website how is anyone going to navigate it?! Better to have too many pages than too little... like the next example
The 'Good'
GoodWoods website was up to scratch. I think its busy, but controls content well, especially when the event at hand was the Revival; an event of pre 50's car culture. The layout reminds me of newspapers. 3 column structure with a lot of information compressed into it. The serif font gives a clean yet vintage style, perfect for the show and well suited to the target audience. It helps that this retro type is fashionable at the moment - something I'll be paying attention to with my font selection.
Overall the site has great layouts, and definitely doesn't lack functionality when it comes to being for an event. I think because the GoodWood website has so many pages it can be daunting for users, but without all the links in the website how is anyone going to navigate it?! Better to have too many pages than too little... like the next example
The Bad
Above is a screen recording of the Edition 38 website, one that lacks a huge amount of functionality and design. It lacks anywhere to buy tickets, entry or camping for the show. The gallery doesn't have any images of previous shows, never great when people want to view what the show is like! The shop is listed as a 'Facebook shop' when its actually hosted on 'Big Cartel'... the list goes on. This could do with a complete revamp.
The Ugly
This is by far the ugliest website I've seen so far for event organisation. The styling is all over the place and there are plenty of images and words that could do with being links, but they haven't been linked to anything. I feel the branding doesn't lend itself to the VW culture/ surf scene its based in either, very disappointing. I think the floating elements look awful and none of them feel linked whatsoever. To me it looks like someones' thrown it all onto a page without any consideration of how it'll all connect.